Ice-cream |
Aku rasa entri di bawah ini amat berharga. Sebab itu aku salinkan di sini supaya lebih memberi manfaat kepada mereka yang lain. Ilmu patut dikongsi, kan? Sharing is caring, right? Korang bacalah satu-satu dan hayatilah. Memang berbaloi.Ok, mari kita baca tips dari Careen Tan.
Tip #1: Be Yourself
I asked myself that as a blog reader, why do I like
reading some blogs more than the others? What is it that makes my
favourite bloggers well, my favourite?
XiaXue, Fourfeetnine and Cheeserland are my favourite
bloggers, and they all have one thing in common- they let their
personalities shine through in their blogs. As a blog reader, I want to
read about my favourite blogger’s lives and get to know who they are. It
doesn’t matter if they’re nice or nasty, showing their personalities on
their posts breathe life into their blogs, and nobody likes to read a
dull blog that says nothing about the bloggers themselves.
Translate everything that you are into your blog
design, blog header, your ‘About Me’ column, and most importantly your
blog entries. First impression is very important. Make it in such a way
that the moment a reader visits your blog, they get a rough idea of what
your blog is about and who you really are. What keeps a reader coming
back for more is the desire to want to follow up on what’s new in a
blogger’s life, be it new experiences that they share, new products that
they’re recommending or new restaurants that they have reviewed. Give
your readers something to look forward to, by first being yourself and
letting them get to know the real you.
Tip #2: Quality Content
Now, this may be a little subjective. What is deemed
as quality content to one may not be the same for another. To me,
quality content is one with substance, one that is worth spending my
time reading. One that interests me and adds value to my life, one that
is crafted with thoughts and effort.
It doesn’t necessarily have to be a long blog entry.
It could even be just a short ranting post, and if it is written in a
sincere, personal way, I would enjoy reading it anyway. Blog about what
you love, blog about what you go through, blog about your life.
For me, at this juncture of my life, I’m always blogging about my marriage, vacations and food!
They’re everything I’m passionate about. And when I blog about the
things I love, my readers love it too, so it’s a win-win situation!
I guess the bottom line is, quality contents are
written from the heart and with effort. A reader can tell a half-hearted
blog post from a genuine one, so focus on your content because that’s
what’s going to gain you a new loyal blog reader, or lose your existing
ones.
Tip #3: Quality Images
Let’s face it. We live in a world of superficiality.
As much as quality content is important, so are quality images! In the
age of Instagram today, people are becoming increasingly particular
about what they see and who they follow. Put up low quality, badly taken
images on Instagram, and you’ll stand a chance of being unfollowed
immediately. It’s very real. Sad, but it’s the truth.
People want to see high res images that are taken
nicely, which includes your lighting, framing, composition and basically
the story that your photos tell.
Here’s when it’s necessary to do some homework. I
never used to be one who knows how to take photos. My sister who’s 2
years younger than me belongs to the young Instagrammers group who
happen to take really awesome shots and have the skills to edit them
beautifully. She and her friends may not be bloggers nor social media
influencers, but they have thousands of followers and high engagements
on their posts simply because they put up quality images on their
Instagram accounts! She always recommends me to follow her favourite
Instagrammers from all over the world who take great, creative shots,
and I learned from there.
Here are some of the shots from my Instagram account- @careentxy.
The shots and “organised messes” were carefully
arranged and planned, and the ice-cream shot was perfected after
adjusting the angles and focus again, and again, and again. It’s hard
work, but the results are worth it in the end.
It’s also important to invest in good cameras. I’ve
been using Sony RX100 for the past two years, and I must say that it has
served me super well! It is compact in size, lightweight and easy to
carry around for events and casual brunch dates! Most of my photos on
Instagram are taken using the Sony RX100 or Sony Alpha 5000.
Find a good camera that suits your style, and invest
in it! Everyone loves to see beautiful pictures! Quality images change
the look of your blog instantly and makes it so much more attractive.
Tip #4: Be Consistent
This is something that most bloggers struggle with.
When we have the blogging mojo on, we feel like blogging 5 posts in a
row! But when we have the writer’s block, we stare at the ‘Create Post’
page for hours and still nothing fruitful comes out of it. Bingo? I know
because I’m a blogger who struggles with this too.
It’s hard to be consistently churning out quality
posts every other day, especially when tiredness and busyness kicks in,
and you feel totally uninspired. This is when we, as bloggers gotta
inspire ourselves. When I feel uninspired and uncreative, I take a break
from blogging and go blog-hopping. I’ll read my favourite blogs and
somehow after a while, I will regain my motivation and inspiration to
blog again. Another way to inspire yourself is to remember that you have
a bunch of readers visiting your blog every single day, and you
wouldn’t want to disappoint them. Thinking of their relentless support
helps me to pick myself up and keep on blogging.
Tip #5: Be Honest
This point is an extension to Tip #1. Be yourself, be
true to yourself, be honest about yourself. Don’t lie just to put up
interesting content on your blog. This could be about your own life, or
about your sponsored products.
As a blog reader, I have no problem when my favourite
blogger puts up sponsored posts/advertorials. In fact, I must say I do
enjoy well-written, honest advertorials, and I follow bloggers to know
what is new in the market! The key here is honesty. As bloggers, we’re
public figures and social media influencers. With influence, comes
responsibility. Our readers trust our tastes and preferences when it
comes to the products we choose to advertise/promote on our blogs and
social media. And because they trust us, they are willing to spend their
money on the product with hopes that they too, can achieve the same
results that we claim to bring in our advertorials.
La Senza, a brand I personally love.
Here’s when our credibility is on the line. What if
it’s a product that truly does not work, or worse, brings about a
negative effect after you tried it? For me, I would not shout about it
if it does not work. And if it actually brings about a negative result
for me, I would rather refund the payment to my client than to blatantly
lie to my readers.
In my case, I’m public about my love for a certain
smartphone brand. I’ve been approached multiple times to promote a
competitor smartphone brand in the market which I do not believe in, and
because I don’t want to lie and lose my credibility, I never accepted
the campaigns. I would rather lose the amount of money than to lose my
credibility. And trust me, blog readers appreciate honesty more than
anything. I know because I’m an avid blog reader myself.
One way to know what a reader would like is to place
ourselves in the shoes of a blog reader. It’s important to know what
pleases our readers, because they’re the reason why we grow as bloggers
and how we’re making money out of our blogs in the first place :)
That’s all from me! Do comment if you have any blogging tips that you’d like to share too!
xx
Aku salin dari Nuffnang, tak semua orang boleh baca. Hanya terbuka kepada mereka yang berdaftar dengan agen pengiklan Nuffnang sahaja. Ilmu tak elok dibazirkan. Hehe. Semoga bermanfaat.
Instagram: shamyheartmangsor
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Nak tinggalkan komen ek? Sila-sila =)
Pastikan tak menyinggung perasaan sesiapa ya.
Happy blogging.